High Tech Product Strategy
نویسنده
چکیده
Product strategy is extremely critical to high-tech companies. The market continuously evaluates and rewards or punishes competitors based primarily on the success or failure of their products. Because of the dynamic nature of high-tech markets, product strategy becomes even more critical than in other industries. This strategy cannot be static, but must be constantly adapting to the changes in technology and the market. This rapid change causes corresponding rapid changes in competitive advantage. Yesterday’s winning strategy is likely today’s prescription for obscurity.
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